The Haven: Brand and website copy for an academic coaching practice
Branding, website copy, and collateral
The Haven is Manjari Bhat's academic coaching practice in Greenwood Village, where middle and high school students build executive function skills and the confidence to use them. I've worked with Manjari since her first business, and I built The Haven's brand and wrote the copy for its website.
The challenge
Manjari first ran her business as Tutor on the Town, a brand I built for her several years ago. When she was ready for something bigger, we started on a new brand called The Mojo Method. Halfway through, she rebranded as The Haven. The Mojo Method never went live, so we had a clean slate. She needed a brand that would tell parents right away this was more than homework help. Her own story was the best way to show that: she's an engineer who spent years quietly figuring out how she learned.
What I did
Logo suite: primary logo, wordmark, monogram, circle monogram and icons
Brand style guide
Website copy, site map and SEO page titles
Business cards, bookmarks and swag (notepad, tote, stickers, magnets)
Email signatures, social profile graphics and Google Business Profile images
Calendly and Stripe branding
Photo shoot shot list and a Vistaprint order guide
The result
Manjari launched The Haven with a complete brand system, from her booking calendar to the tote bags she hands families. Every touchpoint now tells the same story about steady, personal coaching, and she has the tools to keep it consistent on her own.
