brand development and squarespace web design

for entrepreneurs, businesses, and creatives

My passion is collaborating with clients to develop strategic brand identities that communicate their personality, articulate their vision, and help tell their story.

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I work to create visual brands and websites that will distinguish clients in their industry, while giving them the tools they need to maintain a cohesive brand presence across platforms.

So pleased to meet you.

I’m Caroline, a brand strategist and Squarespace web site designer working from Colorado (or wherever my life & laptop take me)! My goal for my web design projects is to build and customize sites that communicate a client’s unique brand to their specific audiences through intuitive and functional design.

I graduated from the University of Georgia’s Grady College of Journalism with a focus in PR and Advertising, and I have over ten years of experience in strategic brand development, including logo and web site design, social media strategy, and print and digital ad campaigns. My clients range from construction, engineering, and IT firms, to wellness providers, interior designers, and creatives. Using my abilities as a writer, graphic designer, and editor, I help businesses become brands.

My home office is south of Denver, but I’ve been fortunate to work with clients from all over the country. If you’ve got an idea for a project, I’d love to hear from you!

Web design.

My goal is to build and customize sites that communicate a client’s unique brand to their specific audiences through intuitive and functional design.

Brand development.

My goal is to develop a strategic brand identity that communicates your personality, articulates your vision, and helps to tell your story.

  • "Caroline is the epitome of a polished professional. From the way she structures the project process to her artistic instincts and responsiveness, she is an absolute dream to work with. She made my life as a new indie author a thousand times easier by arranging and organizing all the essential design elements I needed to create a cohesive, stylish brand, and a site that I can actually feel good about sharing with the world. I cannot recommend her services highly enough. She's a gem. I'm officially a client for life and will continue to hire her for all my web design needs. Thank you for everything, Caroline!"

    R.M. Carpus

  • “I reached out to Caroline after getting her name from a fellow author. From the first time we talked, I knew she was going to be amazing to work with. She first did all my author branding, and when I was struggling with website set up, I reached out, and she designed two gorgeous sites for me that I love. She’s prompt, responsive, accommodating, and a thousand other adjectives. I cannot recommend her enough.”

    Anastasia Fenne